
Eat That Frog!
Brian Tracy’s book Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time takes what, at times, can seem like overwhelming tasks, and breaks them down to help the reader reach his fullest personal productivity potential. The book takes the guesswork out of how to be more productive in business and in life. Behind the Title: Eat That Frog! – Personal Productivity at Its Best. With a name like Eat That Frog!, one wonders what the book could possibly be. That alone is enough reason to pick up this book.
For author Brian Tracy the “frog” is not a literal frog. Instead it is that “thing,” for the reader, that looms in the distance each day, waiting to be done. But, if left undone, can completely disrupt lives and business. Tracy highly recommends eating the frog first, before any other tasks are completed. For example, a frog for a salesman might be following up with some key clients to not loose a sale. For a CEO, it might be contacting stockholders to inform them of some potential problems. The frog eating is not limited to business people. Even a housewife has frogs to eat. Getting housework done or done or bills paid can be a frog that must be swallowed each day.
Generally the “frog” is the dreaded task that the frog eater hopes to avoid. However, avoiding the frog will only create havoc in their business and/or life
Brian Tracy’s idea behind the frog eating is simple:
1. Eating the frog gets the task out of the way and avoids any negative consequences from avoiding it.
2. Being able to get the dreaded task completed, “the frog,” will increase overall personal productivity for the rest of the day.
Tracy says each day holds a frog to eat. By examining an upcoming day, the frog should be determined and done first.
As a successful businessman, the author gives a simple statement in the preface of the book that sets the tone for the entire book. “The ability to concentrate single-mindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life.”
The Subtitle 21 Great Ways to Stop Procrastinating and Get More Done In Less Time” Says It All
The sign of a good book on personal productivity is small chunks of information to quickly read and apply during life’s hectic pace.
Brian Tracy spells out 21 steps to increase personal productivity and overall performance. Each step builds on the one before. A few of the steps are:
• Plan every day in advance
• Practice creative procrastination
• Focus on key results areas
• Identify key constraints
• Get out of the technological time sinks
• Single handle every task
Although these are just a few of the simple techniques that Brian Tracy suggests to increase one’s productivity, each of the 21 that he suggests is valuable. Few people in life are happy with their level of personal productivity. These steps can be applied, no matter where one is in life. It would be a real disservice to the book if it is only read by business workers, the primary target, because the benefit potential is much further reaching.
Eat That Frog! – A book that should be read over and over again. This book should not be read once and then spend the rest of its book life on the bookshelf. Instead, it can be used as a reference book to continue to practice the techniques that Brian Tracy suggests.
The book can easily be used, one a concept at a time, to motivate anyone who feels “stuck” in their ability to be more productive and successful in their life.
To truly harness of the power of this book, it should be read several times, with highlighter in hand, to pick out key parts which apply to the individual reader. It is difficult to absorb every concept in a book with one reading. People change over time and so do their strengths and weaknesses in the ability to be productive.
Brian Tracy, author of other best selling books, such as Maximum Achievement, Goals!, and The 100 Absolutely Unbreakable Laws of Business has done an amazing job in Eat that Frog! to motivate his readers to increase personal productivity.
Eat that Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time is not a cut and dry business book that is difficult to digest. Instead, it is a practical approach that anyone can take away valuable knowledge to create a more productive, successful life.
Eat that FROG now! Do not allow procrastination to steal your valuable time.
Author: Brian Tracy
Publisher: Berrett-Koehler Publishers, Inc, 2006, 128 pp
ISBN: 978-1-57675-422-1

